Brand Overview
BurnAlong, a visionary wellness platform, had a noble goal – to foster wellness communities and empower individuals to lead healthier lives. However, they faced a unique challenge – making their platform a household name and reaching individuals who needed it the most
SERVICES
22X
Highlights
$100K
Objective
When BurnAlong approached us, they were enthusiastic about expanding their user base and connecting with wellness enthusiasts. They needed a strategy that could drive immediate, targeted traffic to their platform.
Step-By-Step Walkthrough
PPC Campaign Strategy: Our journey commenced with a comprehensive analysis of BurnAlong’s target audience and wellness trends. We crafted a PPC campaign strategy that included precise keyword targeting, audience segmentation, and ad creative that resonated with wellness seekers.
Remarketing and Engagement: We implemented remarketing strategies to re-engage with users who had previously visited the BurnAlong platform but didn’t sign up. We nurtured these leads with tailored ads and incentives to encourage registration.
Result
Within weeks of launching the PPC campaigns, BurnAlong saw a significant uptick in website traffic, with a 60% increase in new user registrations. By leveraging A/B testing, we achieved a 30% reduction in cost per acquisition (CPA) while maintaining a high conversion rate. Remarketing efforts led to a 25% increase in user registrations among returning visitors.
