Brand Overview
In the heart of downtown Toronto, Royal Barber Shop has been crafting iconic haircuts and timeless styles for generations. Despite their reputation as one of the city’s best barber shops, they faced a challenge – they were hidden in the vast digital landscape. This is the story of how our digital marketing agency, Trend Lift Marketing, transformed Royal Barber Shop’s online presence through a strategic blend of SEO and PPC services.
SERVICES
250%
Highlights
$80K
Objective
When Royal Barber Shop approached us, they were struggling with online visibility. Their website was buried beneath competitors in search engine results, and their online appointment booking system was underutilized.
Step-By-Step Walkthrough
SEO: Our journey began with a comprehensive SEO audit of their website. We identified key issues, including low-quality backlinks, outdated content, and a lack of local SEO optimization. We crafted a custom SEO strategy to address these challenges.
PPC Precision: To accelerate growth, we launched a targeted PPC campaign. Extensive keyword research allowed us to create highly relevant ad groups. We optimized ad copy and landing pages for maximum conversion potential.
Local SEO Domination: We focused on enhancing their local SEO presence by optimizing Google My Business listings, garnering positive reviews, and ensuring consistent NAP (Name, Address, Phone) information across the web.
Result
SEO Result: Within six months, organic traffic to the Royal Barber Shop website increased by 250%. Their website started appearing on the first page of Google for relevant keywords.
PPC Result: The PPC campaign resulted in a remarkable 40% increase in click-through rates (CTR) and a 25% reduction in cost per acquisition (CPA). Appointments booked via PPC campaigns soared.
